In the vibrant world of French rap, some artists manage to build unexpected bridges between worlds that might seem far apart. Such is the case with Gab, a rapper who has blended his art with the world of wine, particularly Bordeaux wines, creating bold and original works.

A multi-faceted artist

Gab made a name for himself through his sharp lyrics and distinctive flow. He tackles contemporary themes with a style that is both committed and poetic. His originality also lies in his ability to explore new horizons, proving that creativity knows no bounds. His artistic journey naturally led him towards eclectic collaborations, including one with our wine estate.

When rap meets terroir

Gab is not only a rapper; he is also a genuine epicurean and wine enthusiast. Curious about terroirs and winemaking know-how, he one day stepped through the doors of our estate in Bordeaux. This encounter sparked a unique collaboration: the artist chose some of our cuvées as the backdrop for his visual creations. It was a true connection between the spirit of wine and the energy of rap.

Music videos infused with wine

Among the emblematic creations born of this partnership, Gab's music video for the cuvée “Qui est Yin, qui est Yang?” is a prime example. This cuvée, a bold blend of 60% Merlot and 40% Sauvignon, was conceived to be “glouglou, fruity, atypical, light, and convivial”—perfect for impromptu aperitifs with friends. Gab captured this essence in his visuals and music, delivering a complete sensory experience. You can discover this video and other works by the artist on Cazebonne en musique.

Championing Bordeaux’s ancient grape varieties, many of which had disappeared from the traditional vineyard plantings, is one of our estate's core missions. We strive to replant them and reveal their full potential—work made possible through the continuous support of wine lovers. For those wishing to deepen their knowledge, the book “Bordeaux, une histoire de cépages” is available to download on our website. And to test your knowledge of the wine world and Bordeaux specificities, feel free to take a look at our wine quizzes. Finally, to explore the diversity of our wines and support our approach, we invite you to discover our online selection.