In today’s Sud Ouest, the pirates are in the spotlight

An opportunity for us to explain our mission: ‘Bordeaux has been pigeonholed as a conservative wine region. It is a dogma. And that suits us fine, we are the Bordeaux Pirate. We don’t want to passively endure, waiting twenty years in misery for Bordeaux wines to sell again. There is a desire to take our destiny into our own hands by taking the opposite approach. It is up to us to restore a dynamic image for Bordeaux.’ The new Bordeaux wine campaign signs off with ‘Bordeaux, join the crew’ We are doing our share of the work by rolling up our sleeves and showing another facet of Bordeaux wine. By innovating, by going out to meet wine enthusiasts. It is glass by glass that we will win this battle! Thank you to the Mayor of Bordeaux, Pierre Hurmic, and his teams for their warm welcome.