Les Echos · 20 June 2024

A breath of creativity

By Léa Delpont

Old-fashioned, Bordeaux? Certainly not. 'Bordeaux bashing' is losing ground to the fresh breeze of a 'Bordeaux on the move' like never before. Despite vine-pull schemes, producers across the vineyard are holding their heads high, bottles in hand, championing modern cuvées at the crossroads of terroir and consumer aspirations.