Bordeaux: the pirate who wants to save the ship

By Antoine Gerbelle

Jean-Baptiste Duquesne, owner of Château Cazebonne (Graves) and founder of Bordeaux Pirates, is interviewed by Tellementsoif. He offers an uncompromising analysis of the current challenges facing the Bordeaux vineyards, notably the crisis of its model and the disconnect with consumers. Duquesne puts forward solutions to reinvent the system and restore meaning and value to it. The article is a 20-minute video interview.

Jean-Baptiste Duquesne, head of Château Cazebonne in Graves and founder of the 'Bordeaux Pirates' movement, addresses the profound crisis in the Bordeaux vineyards during the Millésime BIO trade fair. He denounces a struggling model, overproduction, and a loss of connection with consumers, advocating for a radical reinvention. The 'Bordeaux Pirates' concept serves as an innovation label, encouraging Bordeaux winemakers to experiment and think outside the box. The aim is to put wine and its taste back at the centre of attention, offering a platform for original and distinct cuvées, judged by an independent panel. Duquesne highlights the need for Bordeaux to engage in self-criticism and explore new avenues to revitalise its image and market. This content is a 20-minute video interview.