Sud Ouest · 14 November 2023

The Bordeaux châteaux successfully embracing social media

By César Compadre

Facebook, Instagram, LinkedIn, X (formerly Twitter) and YouTube are increasingly being used by châteaux across the Bordeaux vineyards. A ranking reveals the most active among them on these social platforms, showing significant shifts since 2022. Instagram is gaining ground whilst Facebook is losing momentum, reflecting a change in communication strategies across the châteaux.