Sud Ouest · 1 March 2022

The improbable and fruitful marriage of wine and rap

By Vincent Trouche

Based at Château Cazebonne for five years, winegrower Jean-Baptiste Duquesne came up with the original idea of partnering with a rapper to present his bottles via a QR code. “I was fed up with sending my technical sheets to my clients. We winegrowers are rubbish at telling the story of our wine. We are deadly boring.”