21 October 2026
A Plea for 5% Total Freedom for Winemakers
I advocate for 5% total freedom within my vineyard.
Winemakers need AOCs to sell their wines. It is a powerful collective brand, widely recognised by many consumers.
AOCs are evolving, notably with VIFA, but very slowly – too slowly. Far slower than climate change and shifts in consumer habits.
This is why I am making this plea.
Why not grant winemakers 5% total freedom?
This wouldn't compromise our appellations, but it would enable us to learn much more quickly.
What are your thoughts?
Our suggestions
Treat yourself
-5%on your 1st order with code BIENVENUE
The essential92/100 RVFComme en 1900 red 2022
Vin de France — heritage grapes, 92/100 RVF
The pre-phylloxera Bordeaux blend, revived at the estate.
Castets, Mancin, Pardotte: the Bordeaux before Bordeaux.
I want it
Our recommendationLa Dame Noire 2023
IGP Atlantique — rare grape variety
A forgotten grape brought back: dense colour, wild fruit.
For the curious about lost grape varieties.
I want it
Go furtherDiscovery case, 12 bottles
12 bottles — the whole range
12 bottles, the whole range tasted: the best discovery-to-price ratio.
The complete tour of the estate, in a single case.
I want it